Launch price · The first 10 copies are $27, then $47
Get the guide · $27A practical guide and workbook
You don’t need a bigger business.
You need a better story.
Stop wondering why the media isn’t covering your business. Worth the Headline shows you how to uncover the story they actually want to tell, and how to pitch it without second guessing every word.
One payment. Instant download. Launch price for the first 10 copies, then $47.
Want help applying it? Get the guide plus a 1:1 strategy call for $97 →
Worksheet 02
pg. 14
Find your angle
What you actually do
I help first-time founders raise their first round
What changed this year
Seed checks got smaller and slower
Your angle
Why founders are raising half as much, twice as often
Who covers this
Business desk · founder profiles · startup podcasts
Ready to send?
The thing nobody says out loud
“Why would the media cover me?”
It is the question that stops people before they ever hit send. And it usually comes with a list of things you have been told you need first. Almost none of them are true.
- 01You need a bigger business first
- 02You need a publicist on retainer
- 03You need to already be well known
- 04You need to know a journalist personally
- 05You need a launch, a funding round, or an award
- 06You need to get lucky
Why it matters
You are not short on expertise. You are short on a way to turn it into a story a journalist can say yes to.
Editors and producers are not looking for the most impressive business in their inbox. They are looking for the one that fits what they are covering this week, explained clearly, by someone who can speak to it. That is a skill, not a lottery. Worth the Headline teaches you the skill.
Inside the guide
Find the story. Write the pitch. Send it.
Built from more than fourteen years of public relations experience, this is a repeatable system you can use every single time you have a story to tell.
The story is already in your business
Most people go looking for something impressive. Journalists are looking for something true, timely, and specific. The framework walks you through your own work until the story surfaces on its own.
- A step-by-step framework to uncover the stories that already exist within your business
- A simple process for turning your expertise into media-worthy angles
- Guided exercises that do the thinking with you, not at you
What you actually do
What changed this year
The angle
Why founders are raising half as much, twice as often
A formula you can use every time you have news
Not a template you paste your name into. A structure you understand, so you can write a fresh pitch in twenty minutes instead of staring at a blank email for three days.
- A proven pitch formula, complete with real examples
- Fill-in templates for launches, expertise, and timely commentary
- The subject lines that get opened and the ones that get deleted
I have sat in on 140 of these conversations this year. The pattern is not what people think.
Know who to send it to, and when it is ready
The last mile is where most pitches die. These worksheets tell you which outlets are actually a fit, keep your outreach organized, and give you a clear yes or no on whether the story is ready to go.
- Worksheets to identify the right media outlets for your story
- A simple system to organize your outreach and follow-ups
- A media readiness checklist so you know when to hit send
Media readiness
Is this ready to send?
- The angle is tied to something happening now
- I can say it in one sentence
- I know which desk covers this
- I have a number, a name, or a first
- My subject line is under nine words
- Follow-up date is on the calendar
By the time you finish
You will know exactly what to pitch, and to whom.
- 01Stop asking, “Why would the media cover me?”
- 02Clearly identify the stories that make your business newsworthy.
- 03Develop a compelling media angle tied to timely conversations.
- 04Write a pitch you can personalize and send with confidence.
- 05Walk away with a practical roadmap for earning real coverage.
Lindsey Walker
Publicist · 14 years
Why I wrote this
The stories were always there.
In fourteen years of running Walker + Associates Media Group, I have had the same conversation hundreds of times. Someone brilliant sits across from me, convinced they have nothing newsworthy to say, and within twenty minutes we have found three stories sitting in plain sight.
What was missing was never the story. It was a way to see it, and the language to pitch it.
Worth the Headline is that twenty-minute conversation, written down and turned into something you can work through on your own.
Not theory. The actual process I use with clients who pay me a great deal more than $27.
Get your copy
Two ways to start.
Work through it on your own, or bring your story to me and we will shape it together.
The guide and workbook
Launch price · First 10 copies only
One payment. Instant download. Yours to keep.
- The complete Worth the Headline guide
- The full workbook with guided exercises
- Pitch formula, examples, and fill-in templates
- Media outlet and outreach worksheets
- The media readiness checklist
- Yours to keep, and to reuse for every story
Guide + strategy call
For when you would rather not do it alone
One payment. Book your call after checkout.
- Everything in the guide and workbook
- A 45-minute 1:1 strategy call with Lindsey
- We pick your strongest angle together
- Live feedback on your actual pitch
- A shortlist of outlets that fit your story
Do I need any PR experience?
None. This was written for the person who has never pitched anyone and has no idea where to start. Every step is explained in plain language.
Is this a course or a book?
It is a guide and a workbook together. You read a short section, then you fill in the exercises for your own business. By the end you have a finished pitch, not just notes.
What kind of business is this for?
Founders, consultants, authors, coaches, and service providers. If you are launching something, promoting a book, introducing an offer, or positioning yourself as an expert, this applies to you.
How long does it take to work through?
You can read it in an afternoon. Most people take a week to work through the exercises properly, because the thinking is the point.
Will this guarantee me press coverage?
No, and be careful of anyone who promises that. What it gives you is a repeatable system and a pitch worth sending, which is the part most people never get to.
What happens after I buy?
You get instant access to download the guide and workbook. If you chose the strategy call, you will also get a link to book a time that works for you.
Last thing
Your story is already worth telling.
The first 10 copies are $27. After that it goes to $47, and stays there.
Get my copy →