LaChelle Johnson
Rise Rich is a financial education platform founded by LaChelle Johnson, focused on helping women build wealth, increase income, and gain financial confidence through education and ownership.
We secured The Cut, Fast Company, Essence.com and more within 90 days
The Wealth Building Lab is a financial education platform founded by LaChelle Johnson, focused on helping women build wealth, increase income, and gain financial confidence through education and ownership.
LaChelle partnered with Walker + Associates Media Group ahead of the launch of her book, scheduled for November 3. Her onboarding call took place on launch day, with a high priority on immediate visibility, national credibility, and press momentum leading into her November 13 book launch party.
Walker + Associates Media Group executed a rapid response national press strategy, positioning LaChelle as a timely and authoritative voice in wealth education and women’s financial empowerment. Within one week of onboarding, we secured a national feature in The Cut along with an interview on the Lenox and Parker podcast, creating immediate traction around the book release.
Over the course of her 90 day campaign, LaChelle was featured in Essence, Fast Company, and the Saving With Steve podcast, among others. Each placement reinforced her authority while expanding awareness of both her book and the Rise Rich brand.
This campaign successfully delivered fast, high impact national visibility while positioning LaChelle Johnson for long term authority, speaking opportunities, and continued media demand within the wealth and financial education space.
