Kash Brand Cosmetics
Kash Brand Cosmetics is a cosmetics brand founded by celebrity MUA Kash “Barb Thompson”
Walker + Associates Media Group executed a targeted press strategy designed to elevate Kash Barb Thompson as a credible industry voice while increasing discovery for the Kash Brand Cosmetics product line through high intent digital placements.
Kash Brand Cosmetics partnered with Walker + Associates Media Group for a 90 day campaign with one clear objective: to build brand awareness and founder credibility through interviews, online features, and timely product inclusion.
Walker + Associates Media Group executed a targeted press strategy designed to position founder Kash Barb Thompson as a credible industry voice while increasing visibility for the brand across beauty, wedding, and lifestyle media. Throughout the campaign, WAMG secured eight press opportunities, including a beauty roundup feature with Right On Magazine, wedding focused coverage in The Wedding Reporter and Nashville Bride Guide, and founder interviews on the Her Beauty Regimen podcast and iHeart WKIM 61.1 FM in Los Angeles.
The campaign also positioned Kash Barb Thompson for thought leadership and expert commentary, securing a live feature with Flowspace, with additional national placements submitted to Parade.com and Essence.com, both pending at the close of the campaign.
This campaign solidified Kash Barb Thompson’s credibility within the beauty industry and positioned Kash Brand Cosmetics for sustained visibility beyond the campaign window.
